Russia’s middle class in crisis
Shopping and consumption trends in flux
Kerstin Pezoldt, Tatʼjana A. Lukičeva, Irina V. Vorob’eva
Deutsche Fassung
Abstract
The economic crisis is threatening the existence of the relatively young middle class in Russia, bringing a loss of income and even jobs. The middle class, which used to be considered one of the guarantees of economic growth in Russia, is shrinking. The deterioration in levels of income is reflected, among other things, in changes in shopping and consumption trends. As a result, businesses from Russia and abroad are being forced to adapt to the new conditions.
(Osteuropa 5/2017, pp. 143–152)