The Marlboro Man in the Kremlin
SotsArt, Anti-Advertising, and Russian Memory Culture
Deutsche Fassung
Abstract
In Russian advertising, motifs from the tsarist era and the Soviet period are in great demand. Such advertising plays not only with clichés and places of memory, it also borrows from SotsArt’s creative interaction with official pictures and slogans. In this way, advertising, like the new genre of anti-advertising, attends to the nostalgia for great power status of many people and simultaneously attacks it with irony.
(Osteuropa 3/2008, pp. 3–16)